Located in the outskirts of Nagoya, Nishio is renowned for its premium matcha, a finely ground green tea powder that is celebrated around the world for its distinct flavor and vibrant color. Nishio has built a rich tradition of cultivating and producing this iconic Japanese tea, a tradition that spans centuries and is deeply intertwined with the area’s unique geography and climate.
While the region may not be the largest mass producer of green tea in Japan, it stands as the leader in matcha quality—a distinction that is a direct result of the meticulous care and attention to detail exhibited by local tea specialists. Over 90% of all tea leaves cultivated in Nishio are Tencha, the primary ingredient used in matcha production. This dedication to Tencha cultivation has made Nishio one of the largest producers of matcha in Japan, accounting for 20% of the country's total production.
In recognition of Nishio’s unparalleled dedication to matcha, the region was awarded the prestigious Regional Group Trademark in February 2009 by the Japanese government’s patent office. This certification guarantees that only beverages and products made from locally grown tea leaves, processed and ground within Nishio, Anjo, and Hazu, can be labeled as “Nishio Matcha.”
Further solidifying its position as the premier matcha producer in Japan, Nishio Matcha became the first matcha to be granted a Geographical Indication (GI) in March 2017. This designation honors the region's traditional methods of cultivation and production, ensuring that Nishio Matcha remains a product tied to its authentic roots and time-honored craft.
For visitors, Nishio offers more than just matcha products—it offers a deep-dive into the world of premium Japanese tea. Tour the local farms where Tencha is carefully grown, witness the intricate process of stone grinding, and, of course, enjoy a cup of freshly prepared matcha. Nishio Matcha is available in a variety of products, from traditional matcha powder to matcha-flavored sweets.
Whether you’re a tea connoisseur or simply someone looking to experience an authentic Japanese tea destination, Nishio is a must-visit location near Nagoya.
Want to Experience Nishio Matcha for Yourself?
Based in Central Japan and operating all-year-round, we offer highly entertaining group-tours of Central Japan and the surrounding areas that are sure to please. All tours are led by locally-based guides and will take you around the must-see sights in the region, as well as some lesser known gems. Our tours are fun, interactive and family-friendly. For more information, or to book a tour, click on the banner.
Of course, we also offer private tours and transport in and around the Nagoya area, and other regional destinations. Our drivers and vehicles are fully certified, allowing us to transport you to and from your preferred destinations in combination with any activity that suits your schedule. All vehicles are well-maintained and in good condition, allowing you to relax and enjoy your ride to wherever you are going.
We can arrange both private tours with an English-speaking guide or a private charter. With door-to-door service, we can pick up you up from where you are and take you to where you want to go anywhere in Central Japan and the neighboring regions. For more information, please click HERE to check availability and pricing for your trip. We’d love to be part of your adventure in Central Japan and help you discover even more!
