Opened in July 2020, Snow Peak Land Station Hakuba is a combined facility including a flagship store, accommodation, restaurant café and open-area event space. Situated in the heart of Hakuba – at the midpoint between Hakuba Station and the Hakuba Happo Bus Terminal – the distinctive building was designed by renowned architect Kengo Kuma. Utilising natural materials, the building is intended to harmonise within the natural landscape that defines the Hakuba region, with the interior ceiling mimicking the intricate geometric structure of snowflakes.

A large open-air space outside hosts a regular calendar of events with small yet modern huts and camping in the surrounding area, providing accommodation for those wanting to stay in Hakuba.Though only recently opened, Snow Peak Land Station Hakuba has already achieved popularity and can be especially busy on weekends and holidays.